Thursday, August 20, 2015

From Bauhaus to My House



People have seen the logo of our firm and wondered why I use the elemental symbols and colors as a brand. It goes a the way back to Architectural school when we studied "Bauhaus", the German Art School that influenced the world's architecture for generations. Founded by Walter Gropius in  Weimar, Germany in the year 1919. Bauhaus literally means, "House of Construction" but translated to "School of Building".  The school believed in "Total" art or the bringing of all arts together. Its last Head was Mies Van der Rohe in the 1930's. The architects from this school including Mies fled to the United States with the rise of the Nazis and changed architecture and produced such notable architects as Phillip Johnson.


I say all this to say that the school's symbol was a Square, circle and triangle in Red, Blue and Yellow.


Our logo gives a nod but switches colors on forms. I use a blue square and they use a red square. Being an OSU grad Red cannot go first!



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